Being gay can be hard. The struggle really is real. Sometimes we are happy and proud, sometimes we are sad and isolated, sometimes we are scared and want to go back in the closet.

Living in a predominantly straight world has given both of us such a mind-fuck that no one can understand it - unless you live it.

Gay, bi, lesbian, trans, queer, whatever your identity is - it is hard for all of us. It is not always rainbows and butterflies. We need support on the light days, and the dark.

These reasons are why we created a brand with a secret language to speak our minds... so we do not have to be afraid when we leave our small communities that we feel safe in. A brand that only *we* can recognize. A brand where we can be ourselves no matter what small town or big city we are in.

And that is us. Some days We Are Light,
and other days We Are Dark. Daniel & James.